Brand Story

Hanyuanki Carda Department Store draws inspiration from an ancient legend. It is said that during the Han Dynasty, a merchant named “Yuanji” was renowned for his exceptional business skills and commitment to quality. His store was believed to possess mystical powers, with each item imbued with ancient wisdom and cultural significance. This legendary tale inspired Wang Wenqi to create Hanyuanki Carda Department Store, blending ancient wisdom with modern fashion.

Wang Wenqi, a modern entrepreneur with a deep cultural appreciation, aimed to merge traditional values with contemporary design. Thus, Hanyuanki Carda Department Store was born, dedicated to reflecting this fusion of old and new in every product.

Brand Name Meaning

Hanyuanki Carda combines elements of tradition and modernity:

  • Hanyuanki signifies the origin of the Han Dynasty, symbolizing a deep tradition and historical heritage.
  • Ji represents recording and inheritance, emphasizing the brand’s commitment to preserving and continuing classic quality.
  • Carda, from a fictional ancient language, means “a place of beauty,” reflecting the brand’s dedication to a beautiful life and high standards of quality.

Together, Hanyuanki Carda embodies the blend of timeless heritage and contemporary elegance.

Target Audience

  1. Quality-seeking Youth: Individuals looking for unique, high-quality clothing to express their personality.
  2. Culturally Interested Adults: Those who appreciate the cultural depth behind the brand and seek to connect with tradition.
  3. Fashion Enthusiasts: People passionate about fashion trends and seeking a blend of contemporary style with classic elements.

Business Model

  1. Online and Offline Integration: The website “cxky.shop” serves as the primary online sales platform, while physical stores in major cities provide hands-on experiences for customers.
  2. Product Line Expansion: Beyond the existing clothing range, the brand plans to introduce additional product categories such as accessories and home goods.
  3. Sustainability: Committed to sustainability, the brand uses eco-friendly materials and production methods to minimize environmental impact.
  4. Brand Community Building: Developing a brand community through online and offline events to enhance customer engagement and brand influence.

With these plans, Hanyuanki Carda Department Store aims not only to offer high-quality clothing but also to merge traditional culture with modern fashion, providing customers with a unique and enriching shopping experience.

Contact us:
[email protected]
Phone:+86 18412176292